Logo design strategy is important whether you are a talented designer or a brilliant thinker who can’t draw a stick figure.
Not all of us were blessed with a creative thumb, or we simply just have other things we wish to prioritize with our time. High-quality logo design and branding are very important. It can set you apart from your competitors and give you brand credibility. Long gone are the days where you need to hire a web design company to construct a custom logo design for you while been charged exorbitant amounts of money. That being said, paying for logo design is more competitive than ever.
Perform these steps are before you pay someone to design your logo.
- Brainstorm your brand
Make connections to the type of work you do. Are you a tree removal service? Maybe we want a tree in the logo. Do you author a blog about food? Maybe we want a plate of food in the logo. Start jotting down some basic brand notes that can help you steer the vision of your brand and logo. Write down whatever it is you come across, even if it sounds silly.
- Draw. It doesn’t matter how bad you are.
I’m not telling you to create a modern piece of art, I’m referring to scribble. Stick figures. Whatever you can pump out. Pick up a pen and paper, notepad, or whatever you have handy. Start scribbling some of the letters and connections you made in step 1. Scribble a tree for your tree removal service. The purpose of this is to get as many ideas out of your head as possible so that when the time comes to pay for a logo we can provide the best possible instruction.
Need help so far? That’s ok. Not everyone enjoys the drawing process, and some just aren’t the creative type. We can pay someone else to provide us some inspiration. I often use Fiverr, a website that offers logo design for $5 per logo. Hire 3-5 of these designers (ranging $15-$25 total) to design you a logo. Use a different designer each time so you get the most variety. The logos are usually not the greatest quality so I only recommend you use them for brainstorming process.
Got a few ideas by now? Great! Now that we have strategized we can better communicate our brand to designers for our logo. This will save us money and time so we don’t waste time going back and forth with the designer. Having a few sketches or sample logos are also great to have when you provide them to a high-quality designer.
Use logo competition websites first before hiring a graphic design agency or freelance graphic designer.
Most designers probably want to choke me through the computer right about now, but it’s true. We want logo competition websites because of design diversity. We get logo submissions from 60 to 300 separate designers versus the 1-3 designers we would get through traditional methods. Here are some websites to get you started:
- 99designs: I’ve got 99 problems, but a logo ain’t one. Just kidding, I’m sorry you had to read that. 99designs logo prices range from $299 to $1199. The more you pay the more logo entries and quality entries you get. Visit the portfolio of each logo competition company to determine which has better logos on a consistent basis.
- Logo Tournament: Logo prices range from $279 to $800.
- Fiverr: The bottom of the barrel. You can pay anywhere from $5 to $45 for logo variations here, but the end product is typically poor. If the logo is extraordinarily bad even for $5 you can usually rate them a 1-star. In doing so, usually they will reject your order as to not taint their Fiverr reputation with a 1-star rating, and you will get your $5 back. Hopefully, you find a diamond in the rough or the needle in the haystack here.