Welcome to Part 1 of How to start a successful blog.
In this article, we will be specifically talking about the mental preparation you will need to do before you start your blog.
First off, congratulations on your desire to start your own authoritative blog! It’s both an exciting and fun adventure you’re about to embark on. That being said, there are a lot of things I am here to warn you about when it comes to blogging. Becoming an authority on a subject is unfortunately not an overnight process, but with hard work and dedication I assure you it will pay off.
Below is a list of mantras you must let resonate on a regular basis:
- When it comes to blogs traffic will not appear out of thin air.
Much like an artist who creates music, you must create the content first, and over time, it will ‘snowball’ and build momentum towards your audience. People experience different things at different times and will relate to your content at different times as well. You will spend many hours learning how to acquire new traffic, and I’m here to help with that.
- Your product is not as cool as you think it is
When you open the gates of traffic to your blog something heartbreaking might happen. No one is visiting or reading your articles. You check your Google Analytics account to finally see you’ve had a visitor only to realize it was probably you, or maybe your mom. Go to a blog with the mindset that your material is not that interesting. It sounds counter-productive, but trust me it will drive you to create great quality content.
- Expect to feel defeated often
Prepare yourself, because nothing is highly successful from the start. You’re absolutely going to feel defeated when you experience dry spells where you have low traffic and no people commenting on your articles. When I first started my blog, Adsense, affiliate marketing, and pretty much every channel I attempted to make money on reading a big fat $0. Unless you are a seasoned authority blog creator you will not have a running start. Keep working hard and it will pay off!
- Think about your blog as a business from day one.
I’m not telling you can’t blog as a hobby, but if you are serious about making money off your blog you should treat it as a business from the get go. Think about your blog as a business and it will help sculpt your content into a money maker. Learning how to start a successful blog will be much easier if you focus on monetization first.
- Understanding “The Snowball Effect”
Perhaps my most valuable piece of advice to you is to understand that everything you do on your blog has a what I’ve coined as “The Snowball Effect”. It is easy to get discouraged when you post an article and get no response at all. That is because your snowball process is only beginning.
What is “The Snowball Effect?”
The Snowball Effect is a 3-6 month period where the work you’ve done will build momentum. It takes this time for social mediums, SEO, feeds,readers and other channels to engage with your content. Over this time period, your content will amass and expand to different parts of the web. As you write newer and newer content you will be tethering both old and new content in combination with an SEO effect as search engines naturally index your website.
Fortunately, the more successful the blog the faster your snowball effect will be. As your reader base expands you will get quicker feedback on the material written.
Failures and pitfalls when learning how to start a successful blog:
Spending money out of frustration
When I first started several of my blogs I was frustrated with the lack of traffic, viewership, affiliate sales, etc. you name it. I started throwing money at other channels to see if I could find a method to “jump start” me to success. I paid for Facebook advertising, Google Adwords, targeted clicks/traffic and none of it really worked.
It is certainly OK to spend money to amplify your business reach and sales, but I suggest you do it incrementally based on data you’ve acquired through analytics. Understanding your target market that you’re selling to can be the difference between steady increasing sales and zero sales.
Expecting immediate outcomes
Avoid the expectation that anything and everything you do will generate income instantly. Unless you are a highly successful blogger or entrepreneur with established street credit there will not be a demand for your product. You’re going to experience the 3-4 month snowball effect.
Before you learn how to start a successful blog you must mentally prepare yourself. Hard work and dedication will pay off over time.